It can be tricky to find the right tone and the right words to express what’s different about what you do. I’ll work with you to make your website something that reflects the ‘why’, the ‘what’ and the ‘how’ of your practice. Here’s how I helped one of my clients:
‘With subtle changes and respect for my own style, Juliette has managed to turn my draft text into a piece which is easy to read, to-the-point and engaging. The text now comes across as assertive and confident, which is exactly what I needed without ever realising it.’
If you’re struggling to put together an award submission, then a fresh pair of eyes could be just what you need. Here’s what one of my clients has said:
‘Juliette helped us put into words the delicate balance of simplicity and elegance that we achieved on one of our projects. She brought objectivity, appreciation and an understanding of what we needed, and she saved us much time and head-scratching in the process.’
I enjoy working on bids, but I know most people don’t. If you have all the experience you need and all the information on paper, I can do some reshuffling and rewriting so that you have all the questions answered and all the boxes ticked. Here’s the verdict from an architect I helped out recently:
‘Juliette improved our bid immensely, working to a tight deadline and taking much of the pain out of the process. She made sure all the important points were clearly conveyed and that the strengths of our practice shone through.’
Workshops and other CPD sessions
I run in-house workshops which can make a real difference to how people write and use stories to talk about their work. Have a look at my blog on running a workshop for Archio.
In May 2018 I ran a practical, hands-on session for 110 or so architects (that’s quite a gathering!) as part of RIBA Future Leaders 2018. I also run workshops for the Museum of Architecture at Build Studios. Click on How to write about your projects and Writing for your website to see the kind of thing I do.
Articles and think pieces
If there’s an architectural issue you’d like to write about for the trade press, I can help you turn it into a persuasive piece of writing. But sometimes being an expert can make it difficult to set things down on paper in a coherent way. You know too much, you can’t let go of the details, and there’s no such thing as a beginning, a middle or an end.
If you can get everything down on paper (or screen) in rough form, I can then trim it, shape it and polish it.
I write press releases which talk about your buildings in the best possible light and tell journalists everything they need to know.
If you’ve put together a brochure and can no longer see it for what it is, then I’ll come on board to catch any lingering typos and other mistakes.