Who I am

I’m Juliette Mitchell, and I’m the mind (and the hard work) behind Architypal. I’ve always worked with words, but for a long time I worked with people who wrote words for a living, as an editor at Penguin Books. The bookshelf above is a kind of whistle-stop tour of my years there.

Then in 2011 I became a freelance writer and editor. If you’d like to know more about what I spent my days doing, do scroll down this page (forgiving, please, the identical stretch of bookshelf) and you’ll see that I did everything from compiling an anthology of love poems, to working with Alain de Botton’s School of Life, to teaching at Brighton, Brunel, and beyond. Words were still my thing, and now, as well as working with writers, I began working with people who weren’t writers (and didn’t want to be writers), but had to write things.

It made me think a lot about how what you write can make the difference between keeping a client or losing one, and between getting the go-ahead for a project or seeing it fade to nothing.

Meanwhile, I was becoming more and more interested in the ways and workings of architecture. I loved the process of working with architects on my own house, and the fact that my dark, cold and slightly dysfunctional 1930s semi got turned into a thing of light, space and beauty made me love the process even more. I certainly wasn’t about to retrain, but I was about to decide that here was a profession I could work alongside, while sensibly sticking to what I do best.

So now I help architects and designers by getting their words just right.