I work with architects and designers, helping them communicate. I’m a writer and editor with a particular interest in architecture, and I’m a firm believer in the power of words to change people’s minds and make things happen.
You might be struggling to express what you do differently. You may feel that your website is a pale reflection of your practice and that your words don’t do justice to your buildings. Or it may just be that writing takes up too much time and emotional energy.
I can help with website content, award submissions, bids, press releases, articles and ‘think pieces’.
I also run in-house workshops to give you and your colleagues fresh ways of writing about your practice and your work. You’ll think about what makes your practice different, and you’ll learn how to draw out the stories in what you do.
I had two very different projects shortlisted for the 2019 Archiboo Web Awards in the Best Written Content category. One was a new voice for Carl Turner Architects as they shook off their previous identity to become Turner.Works. The second was a whole new set of words for Finkernagel Ross – they already had a very clear sense of what made them different but hadn’t found a way to express it.
Here are some of the other people, practices and organisations I’ve worked and collaborated with:
RIBA • Museum of Architecture • Bartlett School of Architecture • Archiboo • IF_DO • Archio • TDO Architecture • Finkernagel Ross • Chalk Architecture • Konishi Gaffney Architects • Gruff • Stitch Studio • Gluckman Smith • Guarnieri Architects • Burgess Architects • Claire Curtice Publicists • Archiboo • Geraghty Taylor • astula-architecture • KCA Architects • Minifie Architects • Wilder Associates • RUFF Architects • Citizens Design Bureau • Collective Works • Nash Baker • Studio Egret West
If you’d like to know more, you can hear me on the Business of Architecture UK podcast. I talk about writing practice profiles, project descriptions and bios. And I talk about what a difference the right words can make.
If you’d like to explore how we might be able to work together, you can call me on 07813 097727. Or you can send me an email at juliette at architypal dot co.uk (that’s my attempt at outwitting the robots!).