110 architects and me at the RIBA

110 architects and me at the RIBA

I’ve run many workshops in my time, but I’ve never run one for 110 people, let alone 110 architects, which is exactly what I did a month or so ago. I armed myself with a wine glass and a piece of cutlery (that tried-and-tested method of taking back control), because by ‘workshop’ I mean something interactive and loud – when at least half the room is given permission to talk at the same time.

The session was on ‘How to write to win clients’, and, to cut a 50-minute story short, it boiled down to writing like a human, rather than writing like an architect. Of course it’s a little more subtle than that, but what I like about what I do is that’s it’s really about climbing down from rocket science to something much, much simpler (without losing any of the beauty and complexity along the way).